Saturday, 31 January 2015

Event Marketing - Make Any Marketing Dollar Count

Make every marketing dollar count by getting your message into the hands and budgets of your best prospects. Advanstar's Event Marketing Services division provides you with specific, highly-effective tools to pinpoint and penetrate your targeted audience.

Classified/Recruitment Advertising

Classified advertising is an inexpensive way to promote products and services or deliver special announcements to thousands of industry professionals. Flexible display options provide a choice of ad sizes to fit any message and budget. Specific category headings make it easy for readers to locate your message and act upon it quickly.


Advanstar lists allow you to target the purchasers and decision makers in a specific market. Our complete database sources enable you to customize your message, personalize your correspondence and capture the attention of your most influential audience. Use Advanstar's customized lists for your next marketing, direct mail, research or sales program.

Current/Back Issues and Film/Fiche

To purchase Film/Fiche or any Current Single Copy or Back Issue of an Advanstar publication, please call 1-800-346-0085 ext. 139. You can also call the numbers above if you would like us to mail a copy of our Periodical Subscription Catalog. This Catalog lists prices for any Current Single Copy, Back Issue and Subscription to any Advanstar publication.


Custom advertising and editorial reprints provide you with a simple, yet professional and cost effective means of spreading your marketing message. Whether you seek to inform, introduce, influence or instruct, reprints complement a variety of educational, promotional, public relations or marketing programs. Custom components can be added to make reprints more targeted and effective.

Card Decks

You can't make responding any easier for your audience than with Advanstar's card decks. We'll prepare and print your message, package and polyseal it and direct mail it to the key decision makers on our subscription lists. Each card is self-contained, featuring your ad copy on one side and your business reply address on the other. Leads are mailed directly to you for immediate follow-up. A perfect way to generate sales leads, distribute special offers, test product ideas or price points and more.


Comprehensive reference sources are the backbone of business-to-business marketing. Advanstar's directories and buyers guides offer complete database sources for both frequent and infrequent users. We produce the industry's most comprehensive reference guides to products and people. Directories offer versatile advertising options designed to help you maximize year round exposure. Advanstar's directories offer many great opportunities to cost-effectively reach industry decision makers when they're ready to buy.

Books/Custom Publishing

Advanstar's Book and Custom Publishing Group creates market specific titles as well as customized products. Our market specific titles include books, manuals, source guides, handbooks, videos and CD products. These various titles are used as educational and resourceful reference tools. Our custom published products can include any of the above as well as sales and direct mail pieces, supplements to in-house Advanstar publications, or any other advertising piece that is tailored to your specific marketing needs.

Pocket Survival Guides

 Pocket Survival Guide is a valuable tool for your clients to use to reach their audience and showcase their product at a meeting or convention. The Guide provides attendees with quick and easy access to key information about sponsored events and products, the meeting, and about the convention city. It will enhance your clients marketing efforts with increased booth traffic by constantly displaying their product, and by promoting their special event. It is designed to fit conveniently into a coat pocket or handbag.

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